Fort Dodge Ford Toyota wins dual awards

Fort Dodge Ford Toyota wins dual awards Main Photo

24 Jun 2018

Terrence Dwyer


Fort Dodge Ford Lincoln Toyota, 2723 Fifth Ave. S., has the unique distinction of being honored for outstanding performance by two major automakers in the same year. Owned by the Johnson Family, the enterprise received a prestigious President’s Award from both Ford Motor Co. and Toyota Motor Corp. It’s was only dealership in the Hawkeye State to achieve this recognition from both auto companies in 2017.

“It’s a daunting task to win these with all the things we have to accomplish,” said Matt Johnson, one of the dealership’s co-owners and general manager of Fort Dodge Ford Lincoln Toyota. “Less than 10 percent of the dealers achieve this award. They are comprehensive awards so the winners aren’t just based on one aspect.”

Johnson said an array of factors are evaluated by Ford and Toyota in determining which of their dealers warrant each company’s top honor. Among the performance measures assessed are customer satisfaction, sales volume, market share and service after the initial sale.

Fort Dodge Ford won the President’s Award from Ford in both 2016 and 2017. In addition to being selected for this honor by Toyota in 2017, it has received it three times previously.

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