Recruiting retailers poses challenges

19 Mar 2022


Business leaders and local officials involved in the redevelopment of Crossroads Mall into Corridor Plaza present the latest information on the project in a series of occasional stories that will appear in The Messenger. In the following story, Mike Cunningham of Buyers Realty gives insight into the process of recruiting retailers to Fort Dodge as part of the Corridor Plaza project. Buyers Realty owns and manages nearly 2 million square feet of retail shopping centers and commercial property.

What does it take to bring national retailers to a market like Fort Dodge? And what types of retailers are being recruited? Bringing big name stores to town may not be as easy as you think.

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