2019 ISU Business Analytics Symposium
April 02 • 8:00 AM - 5:00 PM
Iowa Event Center
730 3rd Street
Des Moines, Polk, Iowa 50309
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Time: 8:00 AM - 5:00 PM
Ready, Set, KABOOM
Cheryl O’Hern, Marketing Strategist, Spin Markket
Marketing strategies and plans can either EXPLODE with positive results or crash and burn. Case studies and life lessons on marketing campaigns that have succeeded or failed. So how do you manage this data and information you collect from the successes and failures to grow your marketing campaigns and your bottom-line? Leave the presentation with knowledge on how to incorporate a variety of digital platforms, understanding the importance of your online presence and practical tips to better prepare how to use your data to achieve the campaign results outlined while being more efficient and effective.
Breaking through the Noise – Don’t Get Used by Your Data
Panel discussion with Matthew Jackson, Director, SBDC National Information Clearinghouse; Cheryl O’Hern, Marketing
Strategist, Spin Markket; and Lisa Shimkat, State Director, America’s SBDC – Iowa.